Guiding Principle 4

Be Rigorous in Using Fitting Methods Depending on the State of Prior Knowledge

A fourth guiding principle for conducting design science in entrepreneurship is to use fitting methods and to use them rigorously. The use of scientific methods is what sets design science as a scientific approach apart from practice (Bunge, 1967, 1996). While any methods must be implemented and used rigorously – that is, in adherence to state-of-the-art rules (Bunge, 2003) – the question of how to use fitting methods is conceptually more challenging (e.g., Edmondson & McManus, 2007). In the methodical fit framework (see Figure 6), we suggest that the fit of methods is determined largely by the state of background knowledge (i.e., the body of knowledge used, and taken for granted) on the issue at hand.

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